Francois Coty - The Legend and History
Tuesday, November 27th, 2007 Subscribe To Our Feed
Francois Coty was a man. Not just any man though, his first cousin was Napoleon. He was instrumental in changing the way perfume was sold in the early 1900s. Before he revolutionized the entire perfume industry perfume was sold in unmarked glass jars. No labels and packaging. In order to get the same perfume on a second trip you would have to remember what it smelled like and hope you could find it.
Francois Coty came to the realization that perfume was not just about a smell. It was about the the entire experience, the bottle the packaging but don’t forget the fragrance. He felt that people would pay more for and get more joy out of pretty boxes with engraved labels,silk linings and papers.
The story or legend if you will of how Francois Coty went from someone with an idea to someone with a product selling in department stores is nothing short of well legend at this point. I couldn’t make up a better story than what the history books say. The story goes like this. Francois Coty was standing in the Louvre in paris talking to the manager about getting his product on the shelves when one of the bottles of a new fragrance he was working on called “La Rose Jacqueminot” fell or was every so gently pushed onto the floor by Coty. If the bottle fell by accident it was one of the best accidents in the history of perfume. Now what makes takes this story from reality into the realm of legend is that once the bottle hit the floor many women came over and demanded to know where they could buy this wonderful fragrance.
Now if a man is going to go through all that trouble to get his bottles for sale in the first place I have reason to believe that the legacy he’s left with his company is strong enough to product a quality product even now some 100+ years in the future.
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